Human first. AI where it helps.
We use AI the same way we use every other tool in production: when it makes the work better.
It helps us plan faster, explore more ideas before a shoot, and take slow, repetitive jobs out of post-production. That leaves more time and budget for the parts that need people: being there, directing, and catching the moments that matter.
But the story always comes first.
We're not interested in replacing real people, real places or real experiences with something synthetic. The work we care about is human-led, grounded in reality and built around moments that actually happened. AI gives our team more room to push those stories further.
Where we use it.
Research and pre-production
Background reading, treatments, first drafts of scripts and shot lists.
Concepts
Mood frames and storyboards to test an idea before anyone travels.
Post-production
Transcription, logging, selects, clean-up and versions for every format.
Running the job
Schedules, call sheets and summaries, so nothing gets lost.
What we don't do.
We don't present AI-generated people, places or events as real.
We don't put AI-generated imagery in final work without agreeing it with you first.
Your footage is treated with care. We're selective about the tools we use and keep your material private.
Used well, it means we can work faster, experiment more and make more ambitious work, without losing the human connection at the centre of it.