Built for Performance
A campaign series for Oxydise with Ben Whittaker, Luke and Tom Stoltman, Harry Aikines-Aryeetey and Dianne Buswell. We ran it from first idea to final delivery, and built each film around the athlete rather than a template.
Oxydise wanted to show what hyperbaric oxygen therapy means to people whose bodies are their job. Five athletes, very different disciplines, one series.
We didn't force them into a single format. Each film starts with how that person trains, recovers and thinks, and finds the story there: the intensity of the session, and the quieter moments that explain why they do it.
We ran the whole production, from treatment and talent scheduling through the shoot, edit and grade, and delivered films for social, digital and wider brand use.
