YETI: Hardangervidda
Outdoor product photography for YETI in the winter landscape of Hardangervidda, Norway. The products shown where they're meant to be used, in conditions that test them.
Hardangervidda in winter is not a studio. The light is short, the weather rearranges the set between frames, and kit either works or it doesn't. That was the point.
Rather than isolate YETI's insulated tumblers on a backdrop, we photographed them in the snow, being carried, filled and opened with cold hands. In that setting the design explains itself: the latch, the moulding, frost along a lid, steam rising from a hot drink.
The result is a library that works commercially without overselling: tight product frames for ecommerce and packaging, wider scenes for campaign and social, and one consistent grade across the set.
